I saw a post on Instagram tonight relating to the closure of an online kids’ clothing shop that I have used a couple of times. The ensuing discussion was about the difficulties that small retailers are facing currently, in particular given the prevailing exchange rate. Although I hadn’t often used this particular shop, their closure made me feel surprisingly sad, and weirdly… guilty.
Since they ruined my figure and forced me to wear only clothes that allow the hasty removal of a boob at a moment’s notice, I have re-channelled my shopping compulsion in the direction of my children. I bloody love buying them clothes. In part because they look so cute in everything that it is extremely rewarding; also because they are so pleasingly quick to grow that I get to do it almost continually, which is extremely gratifying for an addict. I generally dress them in fairly gender-neutral clothes (I mean, I don’t care if my daughter wears dresses (as long as she isn’t physically inhibited by them) but I don’t want every t-shirt my son wears to have a fucking tractor on it and, if it does, then I’m happy for it to be handed down to my daughter). I try to dress them in well-made, ethically-sourced clothes. I want them to wear things that are fun to wear and fun to look at. And I don’t feel like it’s very easy to follow this approach using high street brands only.
So, tonight has provided a useful reminder that it is incumbent on me to continue to give my custom to the small shops that I follow on Instagram, who import the clothes I like and from whom I gain inspiration, because if I don’t, THEY WILL CLOSE.