I saw a post on Instagram tonight relating to the closure of an online kids’ clothing shop that I have used a couple of times. The ensuing discussion was about the difficulties that small retailers are facing currently, in particular given the prevailing exchange rate. Although I hadn’t often used this particular shop, their closure made me feel surprisingly sad, and weirdly… guilty.
Since they ruined my figure and forced me to wear only clothes that allow the hasty removal of a boob at a moment’s notice, I have re-channelled my shopping compulsion in the direction of my children. I bloody love buying them clothes. In part because they look so cute in everything that it is extremely rewarding; also because they are so pleasingly quick to grow that I get to do it almost continually, which is extremely gratifying for an addict. I generally dress them in fairly gender-neutral clothes (I mean, I don’t care if my daughter wears dresses (as long as she isn’t physically inhibited by them) but I don’t want every t-shirt my son wears to have a fucking tractor on it and, if it does, then I’m happy for it to be handed down to my daughter). I try to dress them in well-made, ethically-sourced clothes. I want them to wear things that are fun to wear and fun to look at. And I don’t feel like it’s very easy to follow this approach using high street brands only.
So, tonight has provided a useful reminder that it is incumbent on me to continue to give my custom to the small shops that I follow on Instagram, who import the clothes I like and from whom I gain inspiration, because if I don’t, THEY WILL CLOSE.
Moreover, although I am a ridiculously avid online shopper, I also think there is a responsibility on me to frequent my local shops and… ACTUALLY BUY FROM THEM TOO … if I want them to stay around. I have an amazing local kids’ shop – Olive Loves Alfie – and they curate a beautiful collection of original and ethical kids’ brands. And yet I know I have been guilty of admiring something in the shop only to buy it at a later date online. (This isn’t because I am waiting for a better price, in my defence – it’s because I online shop in a daze of exhaustion and breastfeeding-induced oxytocin and so quite often justify purchases online that I have ruled out in the cold light of day!)
And, whilst I am confessing my sins, I am particularly bad at relying on Amazon Prime for books and art supplies, when I have a decent local bookshop and several local arts and crafts shops and most of my favourite online shops also stock these things. I do this despite knowing that Amazon have been accused of horrendous working conditions for staff and that the impatient, reckless consumerism that initiatives such as Amazon Prime have promoted props up the gig economy that has left so many people underpaid and burdened by the artifice of self-employment.
I. Must. Do. Better.
I know that I am writing from a place of privilege. I spend more on kids’ clothing than most people do: I appreciate that. And I am not proposing to stop buying things from the high street altogether (my children’s white vests will be M&S until I die, I’d imagine). But I really, really value my favourite online shops and local boutiques. And yet my valuing them is totally meaningless unless I actually give them my money.
I thought I’d share this in case it resonates with you too. And because, even if you don’t take it as a call to arms, at least you can use it as inspiration to buy something guilt-free in the name of supporting a small business?!
In case you are interested, my favourite brands are Mini Rodini, Kid+Kind, Tootsa Macginty, Indikidual, Bobo Choses, Beau Loves, Hugo Loves Tiki, Whistle and Flute and Molo – and The Bright Company and Sleepy Doe (for PJs). And my favourite online shops are Scout and Co, Bon Tot, Junior Edition, Desmond Elephant, Olive Loves Alfie, The Wee Department Store and Scandimini. For books, check out Smallprint Online for an absolutely beautiful collection.
He often dresses himself and I don’t think it would be nearly so edifying if he didn’t have such excellent basics (including a wide range of animal prints) to choose from!